In 1976, the photographer, Toni Riera, first captured an image of the façade of the Hotel Montesol, together with the Pachá nightclub, making it a symbol of the island. In his initial version, the artist chose to photograph the hotel’s balconies and their colourful characters, representative of the romantic, hippie Ibiza of the time.
On each of the three balconies on three floors, we see musicians playing violin, sassy go-go dancers, a couple of South African designers, popular at the time, and Aixa, the daughter of one of the muses of Pachá. This is how the façade of the Hotel Montesol appeared in what became the most personal and authentic image of Pachá 40 years ago.
In 1986, Riera returned to the same scene, this time featuring a group of the hottest DJs at the time, including Pippi DJ, Armin, Heinemann and Paulas. In 2005, Róger Sánchez, Jose Pascual, Eric Morillo, Sara Mein and Mora de las Dalias represented the first decade of the 21st century.
Now, in 2016 on the decennial anniversary of the photo, Toni Riera returns to his much-acclaimed stage. “The day has finally come to immortalise the fourth version of this image with the nocturnal characters of the moment. To me, the façade of the Gran Hotel Montesol Ibiza is more than special,” Riera admits.
The latest version of an image with 40 years of history
In this most recent version, in commemoration of the 50th anniversary of the nightclub founded by Ricardo Urgell, characters like Pocholo Martínez Bordiú, Francisco Ferrer, Willie Márquez, José Pascual, founder of the DJ Awards, and renown PR agents for the club, Carlos Martorell and Rosetta Montenegro appear in the balconies of the Gran Hotel Montesol Ibiza, Curio Collection by Hilton.
Thirty-one exceptional models dressed in extravagant feathered and sequined costumes, posed for Toni Riera’s camera, excited to recapture the moment. “In a matter of months, the public will see the fourth version of this historic photo,” said Toni Riera. For half an hour, the photographer perched on a cherry picker eight meters up, posing the models in search of the perfect image.